The push channel can have an unlimited number of subscribers and only admin & bots can post. This provides an easy entry point from the messenger itself to lead customers or users to the respective channel.īasically, you have the following features on Telegram Messenger:Ī profile is a personal account (for private use but also as an admin in channels & groups). Business Account: How companies can use TelegramĪ company has one decisive advantage by using Telegram instead of other messaging apps: Telegram users can search for and subscribe to companies via the Discover area. The messenger was thus already ahead of Snapchat ( 229 million daily active users) or Twitter.Ģ. This means that Telegram has grown by an impressive 200 million users in 1.5 years, making it increasingly relevant for brands.Īt the beginning of January 2021, Telegram still had around 500 million monthly active users. In June 2022, Telegram founder Pavel Durov announced on his Telegram channel that the messenger has now grown to 700 million active users. However, there are enough reasons why Telegram is not a secure messenger – at least not more secure than WhatsApp. Chats and group chats are protected by a client-server / server-client encryption mechanism by default and kept encrypted in the Telegram Cloud. The messaging app also advertises security on its own website: “Telegram is a cloud-based mobile and desktop messaging app with a focus on security and speed.” Telegram Messenger offers two forms of encryption. Telegram positions itself as a secure alternative to WhatsApp & Co. To mark its sixth birthday, a short story on its development to date was published in August 2019. The messenger can be used both via mobile and desktop. Telegram Messenger LLP is based in London. He had previously founded the Russian equivalent of Facebook, “VKontakte”. Conclusion about the potential of Telegram.Use cases for the use of Telegam for businesses.
Important: many MessengerPeople customers see great resonance offering newsletters via Telegram.Disadvantages: Also used by dubious groups / bad image.Advantages: Own search area, direct customer contact, high traffic.Newsletter: subscribe by writing “start”- and unsubscribe by writing “stop”.Target group: Popular with media, e-commerce, deal platforms, tech companies and start-ups, among others.Claim: the secure alternative to WhatsApp & Co.
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